Lucas’ Philosophy

With the belief that inspired people inspire people, Lucas guides companies through a process to develop your company’s story and share your Why with passion to everyone who encounters your business. By focusing on two audiences – employees and customers – Lucas helps your brand build relationships with both to decrease turnover and drive sales.

In order for a relationship to be built with your brand, your audience must know, like, and trust you. All that happens when your brand is consistent and authentic. By developing your authentic story, Lucas helps your company articulate its core reason for being, which translates into a more profitable business based on deeper customer and employees relationships.

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“Branding begins with a common language.”

- Lucas Mack

Developing Your Brand

Do you struggle to clearly communicate your company’s mission and purpose to your employees? Your team can only deliver on your company’s promise to customers when they are aligned under a single purpose and vision. Communication is key when it comes to engaging your employees and maximizing unified productivity. If you’re not communicating what your company believes and leading the conversation, then who is?

Authentic messaging helps your team clearly understand the value that your company provides to customers, and effective internal communication ensures that your employees are engaged and productive.

Lucas Mack has developed a proprietary branding process to define your authentic brand and connect with your employees through credible communication. The Mirror Test is always right – we guarantee accurate results.

The Mirror Test is based on the logic that if a language defines a culture, and every business has a culture, therefore every business must have a language. The Mirror Test provides brand clarity and accelerates the timeline for articulating your brand value to your team.